For Collaborations +
This is often the first question asked. To answer it, we meet with a new client and go through the process of discovering the specific needs and discuss how best to proceed. We ask many carefully chosen questions to efficiently build a picture of the business and the desired outcome as well as what the budget or cashflow requirements are. Either the company themselves will write a brief using our Brief Templates or we can generate the brief which later becomes the proposal.
Clients who believe that an integrated marketing approach will benefit their business often approach Chapter 7 in order that we help them stretch their budget and get as much leverage as possible. We're flexible in our remuneration. We feel that the best way to stretch your budget is to understand what the initial budget is. Then to get as much value as possible out of every cent, using economies of scale where possible, ensuring that all the key areas of their business plan are addressed. Then, when we know that all the intended bases are covered, we can adjust the allocation of budgets to put money into areas of most importance that can best drive results.
1. You can pick a service you require and pay as you go at hourly rates.
And also receive up to 35% discounts on print and external suppliers.
2. Choose a kick-starter package.
And also receive up to 35% discounts on print and external suppliers. If there is work we need to do over and above what was initially discussed – or there are changes to the original brief, we will re-cost the job before starting on the new work.
3. Cost Estimate upfront based on an estimated number of hours per job.
And also receive up to 35% discounts on print and external suppliers. If there is work we need to do over and above what was initially discussed – or there are changes to the original brief, we will re-cost the job before starting on the new work.
4. Annual retainer fee with added value (10% reduction on creative fee).
And also receive up to 35% discounts on print and external suppliers. We will cost an estimated volume of work for a one-year period or offer a certain fixed number of days per week/month. Thereafter averaged out and billed monthly. If however adhoc work is added, the retainer will need to be reviewed. The retainer will be for creative and concept work only and will not include production costs. Most clients believe that by getting agencies to quote on the job they will get a better price.
This is never the case, though few clients believe this. If agencies drive the costing of projects, they inevitably try to overcompensate to make sure results are achieved and this inevitably costs more than the client wanted to spend.The best way to stretch our client’s budget is to understand what their budget is upfront. Then to get as much value as possible out of every cent, using economies of scale where possible, to ensure that all the key areas of their business plan are addressed. When we know that all the intended bases are covered, we can adjust the allocation of budgets to put money into areas of most importance that can best drive results.
If a client opts for an upfront cost estimates or retainer, we will endeavour to do all the work within a pre-arranged cost estimate or monthly retainer. If there is work we need to do over and above what was initially discussed – or there are changes to the original brief, we will re-cost the job before starting on the new work.
5. We invest in you.
On some occasions we are open to negotiating a risk reversal option whereby Chapter 7 is only paid on the results that a particular direct response type campaign achieves. We understand that budgets are often tight at the beginning of a product or service launch. In light of this we offer a remuneration package that suits us both. We assess the project, evaluate the time and risk to initiate the campaign and if it meets our criteria, we invest in you for no upfront fee. We take a long term view and agree to be paid 5% on gross income, paid monthly. This means it costs you nothing until the product starts making money or you secure funding - freeing up cash-flow and more importantly allowing you and Chapter 7 to be more pro-active in the early stages. A benefit is that you can use Chapter 7 to produce the required collateral to secure funding without the usual up-front costs. This option gives the client the best opportunity to trial different adverts, headlines, creative etc… as it is in both our interests to get a return on the advert. This could become expensive if costed on an hourly basis. It takes all the upfront risk out of any marketing strategy. It’s a potentially risky strategy for us, but if we believe in you and help you succeed, it’s a win win situation.
When Chapter 7 is contracted as an ongoing partner, all of the services mentioned below are included with the exception of hard costs from external suppliers. Because our fees will be proportionate to your turnover, Chapter 7 is not restrained by budget and can immediately launch the product as strongly as possible, using all our marketing, muscle as early as possible. There will be no holding back - we are all-in and as committed as you are.
But, due to the massive up-front investment in time, we select potential partners very carefully. Chapter 7's network muscle continually saves you money. As well as award winning creative, Chapter 7 will save you money by sharing our suppliers to reduce hard costs through an extensive network gathered from international trade shows and many years of experience. Part of this network includes Australian, Chinese, Taiwanese and South African suppliers. This supply chain has great value due to the favorable exchange rate as well as the trust gained by working with them on projects over the years. These costs will be supplied with no mark-up as a part of the partnership agreement #5. We are closely aligned to award winning creatives. They are among the top, award winning marketers in their respective fields and have worked closely with us for a number of years -winning some the most prestigious international awards together. Their services will be included at cost as a part of the partnership agreement #5.
